Only one month after its release, Hewlett-Packard lower the price of its shelves TouchPad, illustrating the difficulty of penetrating this market dominated by Apple.A rush. After Apple, a pioneer with the iPad, all manufacturers of the computer world wanted their share of the lucrative market shelves.Samsung, RIM, maker of the BlackBerry, Asus, Acer or HP (Hewlett-Packard) have launched their forces into battle with more or less happy results.
Last failure time, the HP TouchPad, exit end of June in two models 16 and 32GB (gigabytes). Despite an original operating system, the WebOS, obtained through the acquisition of Palm for $ 1.2 billion last year, the product is difficult to seduce. If the American manufacturer has provided no figure, a permanent price drop of $ 50 was granted last Friday. All weekend, the tablet was even sold off from 100 to 200 dollars in some stores. Now you can find the touch pad from $ 449 U.S.. First prize in France is still 479 euros.
The iPad. And other ...
Align the price of the iPad 2, proposed from 499 dollars, has not been an effective strategy for HP. Admittedly, many industry observers had criticized the limited autonomy of the TouchPad, also has a very limited number of applications.
In addition, the first to invest heavily in the market shelves in April 2010, Apple has a "premium leader" so that the firm of Steve Jobs outrageously dominated the world market shelves, with 84% market share in 2010 and 68% in 2011 according to estimates from Gartner. It is therefore difficult to place in the sun for the latest entrants, even when we called HP. Others have had to revise their price positioning, like Samsung with its Galaxy Tab (output to nearly 700 euros) or Motorola with its shelf Xoom, the price dropped $ 100 after three months of marketing.
Taiwan's Asus is one of the few challengers to hold its own in the game he who is the second step of the podium after Apple has chosen to innovate rather than imitate. Result: Transform the Eee Pad, which becomes a full-fledged computer when plugged into the keyboard supplied with, could sell up to 4.5 million copies in 2011, hopes the group
Last failure time, the HP TouchPad, exit end of June in two models 16 and 32GB (gigabytes). Despite an original operating system, the WebOS, obtained through the acquisition of Palm for $ 1.2 billion last year, the product is difficult to seduce. If the American manufacturer has provided no figure, a permanent price drop of $ 50 was granted last Friday. All weekend, the tablet was even sold off from 100 to 200 dollars in some stores. Now you can find the touch pad from $ 449 U.S.. First prize in France is still 479 euros.
The iPad. And other ...
Align the price of the iPad 2, proposed from 499 dollars, has not been an effective strategy for HP. Admittedly, many industry observers had criticized the limited autonomy of the TouchPad, also has a very limited number of applications.
In addition, the first to invest heavily in the market shelves in April 2010, Apple has a "premium leader" so that the firm of Steve Jobs outrageously dominated the world market shelves, with 84% market share in 2010 and 68% in 2011 according to estimates from Gartner. It is therefore difficult to place in the sun for the latest entrants, even when we called HP. Others have had to revise their price positioning, like Samsung with its Galaxy Tab (output to nearly 700 euros) or Motorola with its shelf Xoom, the price dropped $ 100 after three months of marketing.
Taiwan's Asus is one of the few challengers to hold its own in the game he who is the second step of the podium after Apple has chosen to innovate rather than imitate. Result: Transform the Eee Pad, which becomes a full-fledged computer when plugged into the keyboard supplied with, could sell up to 4.5 million copies in 2011, hopes the group
